Johnston has a pretty good track record on this kind of thing, so I’m inclined to think there’s something to this. And with announcements pending on Warner Bros.’ plans for the new DC Entertainment, such a project being the first thing out of the gate for the post-Levitz DC will tell us a lot about the company’s future.
To start with, publishing more Watchmen comics makes perfect sense from a purely business point of view. After nearly 25 years in print, the potential for new products that exploit Watchmen has been pretty much tapped out now that we’ve had the movie version, the motion comic and all the merchandising that came with that project.
To start with, publishing more Watchmen comics makes perfect sense from a purely business point of view. After nearly 25 years in print, the potential for new products that exploit Watchmen has been pretty much tapped out now that we’ve had the movie version, the motion comic and all the merchandising that came with that project.
And looking at the history of sequels to classics — for example, there have been multiple sequels to Casablanca in print and even on TV that flopped and are remembered pretty much not at all — if new Watchmen comics flop it’s unlikely to diminish people’s affection for the original. We’ve already got the movie version, so there’s no way a controversy would damage the property’s chance of being made.
But without additional material, there are few options for DC and WB beyond collectibles for die-hard fans when it comes to new product. You need something new on which to base another videogame, or DCU cartoon, or toys or T-shirts and books. Everything’s already been played out with the original material.
But without additional material, there are few options for DC and WB beyond collectibles for die-hard fans when it comes to new product. You need something new on which to base another videogame, or DCU cartoon, or toys or T-shirts and books. Everything’s already been played out with the original material.