DC's Wednesday Comics a big, bold throwback to fun

My Siegel and Shuster posts last week turned into an interesting debate in the comments. After several days of deadlines, I finally was able to finish off my points and hopefully we can move on to more interesting stuff.

Like Wednesday Comics, DC Comics' new weekly newspaper-style package of big, bold and very cool comics.

I have to say this is one of the coolest ideas I’ve seen in a while, though it’s not completely new as I recall some kind of similar Dark Horse publication (I think it was a promo thing given away in shops) back in the 1990s. But I digress …

This is a package that really plays to the strengths of comics. The big, broad canvas of a broadsheet gives everything a classic, larger than life quality. The art here has room to breathe, to be big and bold and give the reader a chance to really take it in. It’s impossible to not admire the art in this format.

Of course, when you have 15 strips, some will work better than others. So far, I find the new Kamandi by Dave Gibbons and Ryan Sook to be my favorite for the way it evokes strips like Prince Valiant in the writing, art and even the lettering. Paul Pope’s Strange Adventures is, as you’d expect from Pope, lush, beautiful and amazing to look at. The Flash strip, which is perfectly paired with an Iris West c0-feature, is also cool. And Kyle Baker’s send up of 300 — “We flap!” Brilliant! — in Hawkman is a riot.

The ones I don’t think work as well come down don’t work primarily because of the art style — Wonder Woman, Teen Titans and Superman. Each relies heavily on color and uses the kind of computer techniques old newspaper strips didn’t have access to. That’s only a problem because of the one serious technical misstep in this project, which is not printing it on better quality paper.

I totally get the idea behind printing it that way and replicating the feel as well as the look of the old newspaper strip. But deviating too much from the type of art that technically worked so well on newsprint — clearly inked art with simple flat coloring — ends up muddying the images and requiring a hard look to figure out what’s going on in some of those tiny little panels.

Not upgrading the paper has been, I think, a major mistake for most of America’s now troubled newspapers. To go off on a tangent here, newspapers have for decades now been trimming the width of their pages so they can save paper without sacrificing any of the column inches on a page that they sell to advertisers. That makes sense from a business standpoint, but we’ve ended up with newspapers that are long and narrow strips that eroded the widescreen visual impact broadsheets once had. Throw in the kind of formulaic designs conservative corporations prefer (rail down the left, five stories to a cover, and modular, modular, modular) and there’s almost nothing visually appealing left about newspapers.

This applies especially to newspapers’ comics sections, with strips running increasingly small and bland — mostly because editors don’t want to (or have) much time to spend on perennials like the comics page. I worked at many newspapers, and I don’t think the comics were read in advance by any editor in most instances — the strips were sent straight to the composing room and shot almost always without even a copy editor looking at them. This, more than anything, I think, accounts for the decline of the American newspaper comic strip.

I think now — too late, surely — that newspapers should have ditched the pulpy paper for something where the ink doesn’t rub off on your fingers, switch to a tabloid-style format, put color on EVERY page instead of just a handful, and charge more for it. Then you start specializing, turning your sports section into its own publication 3-4 days a week, same with your entertainment and business sections — make them vibrant, good looking publications of their own and compete with magazines and the net by at least producing an object that looks like it belongs in at least the latter half of the 21st century.

All of which is my way of saying that Wednesday Comics is really great and the only complaint I have is the paper quality — something I hope they can correct in the eventual collection.