|Chris Evans stars in Captain America: The First Avenger.|
These usually involve attending a junket, which consists of some combination of a press conference, roundtable interviews and one-on-one interviews. Nine times out of ten, these junkets are held at the Four Seasons Hotel on Doheny in Beverly Hills, so anyone who's looking for a star sighting in L.A. could do a lot worse than to hang out at the valet station of this hotel. For example, while waiting for my car after the Cap junket, actor Jason Bateman pulled up and hopped out to meet with some publicists working on, I assume, something related to Horrible Bosses or The Change-Up.
Anyway, in addition to getting to see the movie in 3D a week early on the Paramount lot, I showed up at the Four Seasons for a press conference with the filmmakers. On the panel were director Joe Johnston; screenwriters Christopher Markus and Stephen McFeely; and Marvel Studios execs Kevin Feige and Louis D'Esposito. You can read what came of that session here.
That was followed by roundtables, where a hotel room is set up for groups of journalists — usually around a dozen or so at a time — to interview the talent. These are strictly timed and usually very short, forcing the interviewers to jockey for position to ask their questions before your 10 minutes with Chris Evans is up. For Cap, the actors did the roundtables, and we got a few minutes with Evans, the charming Hayley Atwell and Sebastian Stan. Read what came my group's short session with Evans here.
Sometimes there even is a takeaway or, more accurately, a gift bag offered to the press. The bag at Cap included an action figure, a collectible cup from Dunkin Donuts, a copy of the soundtrack on CD and a Cap-branded copy of Norton Internet Security 2011 that is useless to me because I only work on Macs. There also are production notes with bios, credits and information on the making of the film for journalists to use as reference.
The third and final piece I wrote from the Cap junket was this review, which most people reading this blog will be able to compare with their own views on the film now that it's been out in theaters for three weekends.
A lot of sites will take some of these interviews and transcribe them into Q and A style interviews. I've tried to do that in the past, but have come to the conclusion that it's a huge pain in the ass and not nearly as effective as writing a more traditional news story. Writing an article, you can put the appropriate emphasis on what people say in interviews, provide context and get the point across much more clearly. Transcribing an interview is a tedious process that exposes the vast divide between the way people use language when they talk and clear writing. The latter is almost always better, devoid of the filler language most people are never aware is used unless you have to try to write it out. Email interviews are almost always better for quick Q and A's. Long audio interviews like you'd find in the Comics Journal would require a lot of back and forth, editing and copy editing to get to the published state.
I managed to see Captain America: The First Avenger a second time when my wife and I had the opportunity to leave the house without the baby while some friends babysat for us. I liked the movie more the second time, and even though I enjoyed the 3D on the first viewing, I saw the 2D version the second time and it didn't affect my opinion of the experience in the slightest.
I think Avengers looks like it's going to be the blockbuster of 2012, and I'm impressed with how well Marvel Studios has pulled off this big plan to build to it, starting way back with the first Iron Man and The Incredible Hulk. I liked Thor okay and thought X-Men: First Class was terrific, so the summer's been good for Marvel movies.
I was less impressed with Green Lantern, which was never obviously terrible but was so formulaic in the way it told the origin story and so rigidly followed the conventions of superhero movies that it just never added up to anything memorable. Green Lantern 2 needs to go in a different direction, so I suggest they reduce Hal Jordan to a cameo and make the movie about Guy Gardner, John Stewart and G'Nort. It most likely would tank at the box office, but at least people would have a reaction of some kind to what's on the screen, even it's just that two of those three characters are annoying as hell.